For many artists holiday sales account for a large portion of their annual income. Here are ideas for you to prepare for the sales you want.
Products & Prices
Take time to review your past sales to learn where you can make adjustments, add/delete products, and ideally increase your prices for new profits.
Questions to spark ideas:
- Do you have top sellers?
- Do you have a new product or piece?
- Can you repackage and offer a new product combination?
- Did you break even or make a profit?
- Have your material costs changed?
- What is your competition up to?
- Did you factor your time into your prices?
- Are there new markets you can enter into this holiday season?
Showcasing your art, designs, and portfolio are quite important and help to strengthen your brand and story. Ensure your photos represent you as a professional. Show your art in context of how it will be used or experienced with lifestyle shots if possible.
Also, remember your website is about you, but, not for you. Meaning your site is intended to offer an experience of your art and guide the audience to purchase, sign up, join, etc. Typical solutions are to minimize clutter, curate your portfolio to be your best work, and create a clear path for the viewer to follow.
A happy client will naturally want to spread the word about their great experience of you and your art. This is also a powerful sales tool for you. Develop a referral program or system to encourage a client referral. You can even feature your best clients in your newsletters, social media, and in blog posts. Be creative and innovative to maximize referrals.
To acquire a new client is far more expensive (time, money, resources) than selling to a current satisfied client. It’s worth your effort to both sell to your current clients and create opportunities for them to become your brand ambassador and evangelist. Doing this will increase your sales, market reach, and trust factor exponentially.
There are a lot of tools and methods to market yourself. The important factor to remember is that marketing is your opportunity to build a relationship versus sell, sell, sell. Keep this in mind when you are creating your content for your social media channels, email newsletters, and blog posts.
Ideas for you:
- Cross-promote with non-competing colleagues with a complementary audience to expand your reach
- Schedule your posts, newsletters, social media ahead of time to avoid last minute stress bombs
- Research which gift guides to submit your art, designs, products to
- Be press-ready with your photos, bio, and brief product descriptions
- Create your own live events with colleagues to build buzz and excitement
Take deliberate action to reach your goals this season. Each step you take toward your goal builds momentum. Set yourself up for success with a plan and your go-to accountability partner or community to track your daily and monthly goals. Keep a positive mindset and don’t let any fears stop you.
If you create your own opportunities and develop a demand for your art you will be in charge of your success. And, to de-stress try calm.
Bonnie Glendinning, Founder of The Thriving Artist, is a Branding & Community Strategist for Artists. With her professional artist programs, she empowers artists to live and work prosperously. Join Bonnie and other artists in her Thriving Artist Path global community, on Periscope @thriveartist, and here on the web.