Welcome back Thriving Artist!
I am glad you have come along the path with me to create your declaration of independence as an artist.
Now, we are at the last step…
Step #6: Build Your Community
While my Dad was independent he was not a loner. No matter where he went he made friends and created community. He knew how to relate to people, put them at ease, and make them smile.
For instance, after a patient finished their optometry exam with him he’d be sure to play “I Can See Clearly Now” on a 45rpm record player. This certainly made him memorable by his patients. 😉
Being an artist by its nature is a solitary endeavor and building community is vital to gain wider and relevant exposure:
→ You can learn from and grow with other professionals
→ Extends your reach beyond just yourself
→ Develop a more meaningful connection with your customers
→ You can celebrate shared aspirations and wins together
→ It is the lifeblood of your business sustainability and growth
How do you build community exactly?
Start with understanding your mission or message you have with your art. This will be the core of how you relate to your audience and convert them from stranger to customer to community.
Identifying how you will relate to your audience is the beginning of your brand. Here’s how it fits together:
1. Branding — Meaning/Feeling
Your relatable essence to connect with your customers
2. Marketing — Community
Create experiences through shared aspirations, ideals, beliefs
3. Sales — Trust
Transactions occur after the relationship is established (1 + 2 = 3)
Branding sets the stage for humanizing your business, enables an ongoing conversation, and leads to trusted relationships.
Branding is often misunderstood and completely overlooked by artists.
Thriving Artist, I don’t want you to make this common strategic error and waste your resources, time, and money.
With my 25+ years as a professional designer and marketer, I am a HUGE proponent of branding yourself as an artist. It is crucial to truly stand out in the increasingly crowded art marketplace and your brand is key to your success.
Want to learn how to build Your Signature Artist Brand?
Branding is by far THE most effective tool to build, grow, and sustain your profitable art business.
Branding sets you up to maximize your time, money, and message with your art.
Developing a strong brand around your art will help you command a premium for your art.
Branding transforms your intangible product/service and humanizes it — which leads to profits.
This is why I am so excited to help develop Your Signature Artist Brand!
In YSAB I guide you through 7 Key Lessons and provide Enlightening Exercises. You will create these go-to tools for your brand to reference:
Because, together we will integrate your personal, creative, and professional goals to align with your values and aspirations.
This gives you a sustainable and true-to-you brand to grow upon.
Purchase YSAB today to discover both the heart and how of your brand.
Artists’ Coach and Mentor
Bonnie Glendinning, Founder of The Thriving Artist and The Artists’ Mentor, and is an Artists’ Coach and Mentor. With her professional artist programs, she empowers artists to live and work prosperously. Join Bonnie and other artists in her global community here on the web.
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